Greater Wilmington partners on marketing strategy for 2026 event crowds

The Wilmington FY2026 Budget Hearings held on April 21, 2025, focused on several key areas, including the city's preparedness for an influx of visitors and the promotion of local businesses.

During the meeting, officials discussed the importance of positioning Wilmington to accommodate the expected increase in visitors. A significant point raised was the role of the Greater Wilmington Convention and Visitors Bureau in marketing the city’s amenities to attract tourists, particularly those traveling to nearby Philadelphia.

The conversation highlighted the collaboration between the city and the Convention Bureau, especially in relation to large events, such as the PGA Tour that took place in Wilmington in 2022. Officials emphasized the need to work closely with the Bureau to ensure that Wilmington's offerings are effectively promoted to the anticipated 2026 crowd.

Overall, the meeting underscored the city's commitment to enhancing its appeal to visitors and supporting local businesses in the process. Further discussions on budget allocations and specific marketing strategies are expected in future sessions as the city prepares for the upcoming events.