In a recent meeting of the New Hampshire House Commerce and Consumer Affairs Committee, lawmakers approved a significant amendment aimed at expanding opportunities for local businesses. The amendment, introduced by Representative Sullivan and seconded by Representative Petousek, creates a new $100 license that allows any business in New Hampshire to apply to the liquor commission for the ability to give away one complimentary drink to customers.

This new provision is designed to enhance customer engagement without conflicting with existing regulations that require food to be served alongside alcoholic beverages. Notably, businesses do not need to be licensed to serve alcohol to take advantage of this opportunity, which opens the door for a variety of establishments, including bridal shops, jewelry stores, and high-end men’s clothing retailers, to participate.

During the discussion, committee members emphasized the importance of implementing checks to prevent underage drinking, ensuring that businesses will be required to track who they serve. The amendment received unanimous support from committee members, reflecting a strong consensus on its potential benefits for local commerce.

As the committee moves forward, the new licensing option is expected to provide a boost to businesses looking to attract customers through unique promotional offerings. The decision will remain on the regular calendar for further consideration, signaling a proactive approach to fostering economic growth in the state.