The Finance & Administration Council Committee of Jonesboro convened on May 27, 2025, to discuss significant advancements in the city's public transportation system, focusing on rider engagement tools and fare collection improvements.

The meeting began with a presentation on a new software solution designed to enhance rider engagement. This system will be integrated into all city buses, providing real-time tracking information every ten seconds. Riders can access this information through a mobile app available for both iPhone and Android devices, as well as via a desktop link on the city’s website. The app allows users to create accounts to save travel preferences, although it is not mandatory for use.

A key point of discussion was the current fare collection process. Committee members expressed concerns about the inconvenience of requiring riders to purchase monthly passes exclusively at City Hall. City officials acknowledged this issue and are exploring options for a digital fare collection system that would allow payments via an app or credit/debit cards. They are also considering additional retail locations for pass purchases, such as local libraries and universities, to improve accessibility.

The committee reviewed a proposed investment of $1.3 million funded by the Federal Transit Administration (FTA). Questions arose regarding the necessity of this investment, particularly in light of the need for ridership data. Officials assured the committee that the new system would provide valuable insights into rider behavior and preferences, which are essential for future planning and funding.

Concerns were raised about the integration of technology with existing infrastructure, particularly regarding bus shelters. The city is currently working on a shelter project that aims to install or upgrade 47 shelters, incorporating technology to provide real-time bus arrival notifications. This initiative is expected to enhance the overall rider experience and safety.

The meeting concluded with a commitment to ensure that the new technology would be user-friendly, especially for older residents who may not be as tech-savvy. City officials promised to provide clear instructions and support for downloading the mobile app and accessing the new features.

Overall, the committee's discussions highlighted a proactive approach to improving public transportation in Jonesboro, with a focus on enhancing rider engagement and streamlining fare collection processes. The next steps involve finalizing the technology integration and advancing the shelter project to better serve the community.