The Trophy Club Economic Development Corporation (EDC) meeting on May 22, 2025, highlighted significant progress in local business outreach and the ongoing development of the Grove at Trophy Club Small Area Plan.

During the meeting, it was announced that the EDC has successfully engaged in extensive marketing efforts, resulting in one new business application and interest from two additional businesses. The outreach included visits to local commercial areas, such as medical offices and the Bobcat area, where enthusiasm for the application process was noted. The EDC's marketing initiatives also featured a banner campaign and social media promotions, set to run until June 9.

In a pivotal discussion, the draft final plan for the Grove at Trophy Club was reviewed. Feedback indicated that the document requires improvements in visual design and clarity. Key concerns included grammatical errors, the need for a more professional appearance, and the necessity to refine sections related to community outreach and market analysis. EDC members emphasized the importance of presenting opportunities rather than constraints in the plan, particularly regarding local infrastructure challenges.

The meeting concluded with a consensus on the need for revisions before the document is presented to the town council. The EDC aims to enhance the plan's clarity and effectiveness, ensuring it aligns with community expectations and avoids the perception of needing additional consultants. The next steps involve addressing the feedback received and preparing a polished document for council review.