Local council votes to deny new liquor store licenses in Greenfield Avenue area

The Common Council of West Allis convened on May 20, 2025, to address several key issues, with a significant focus on the proposed establishment of a new liquor store in the district. The meeting highlighted concerns from local alders regarding the saturation of liquor and cigarette outlets in the area.

Alderwoman Keene initiated the discussion by presenting data on the number of existing liquor stores and cigarette retailers within close proximity to the proposed location. She noted that there are six liquor stores within one mile and thirteen places selling cigarettes within the same radius. Keene emphasized that the proposed site had never been a liquor store before, indicating a need for diversity in business types rather than adding to the existing concentration of alcohol retailers.

Alderman Grisham supported Keene's position, referencing feedback from residents who expressed a desire for different types of businesses in the community, particularly in light of recent changes such as the closure of CVS. He reiterated that the community already has ample access to liquor stores and advocated for alternatives that would better serve local needs.

The discussion underscored a broader sentiment among council members that the area could benefit from redevelopment that does not include another liquor store. Grisham urged fellow council members to reconsider their votes in favor of denying the liquor store application.

The council ultimately moved towards a decision to deny the proposal, reflecting a commitment to addressing community concerns about the proliferation of liquor outlets and the desire for more varied business opportunities in the district. The meeting concluded with a reminder of the motion to deny the liquor store application, signaling a clear direction from the council in response to local feedback.