Council debates ordinance to curb landlord algorithmic rent increases in Jersey City

May 24, 2025 | Jersey City, Hudson County, New Jersey


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Council debates ordinance to curb landlord algorithmic rent increases in Jersey City
The Jersey City Municipal Council convened on May 21, 2025, to discuss pressing issues affecting the community, particularly focusing on housing affordability and the use of algorithms in rent pricing. The meeting featured several speakers advocating for an ordinance aimed at regulating the use of algorithms by landlords, which they argue contributes to rising rental prices in the city.

The first speaker, a scientist, expressed concerns about algorithms that favor landlords, stating that such practices do not serve the community's interests. He urged the council to support the proposed ordinance, emphasizing the need for fair housing practices.

Joe Tarrasi, a member of the 32BJ union and a resident of Jersey City for 25 years, shared his personal experiences with the changing housing landscape. He highlighted the proliferation of luxury apartments and the resulting unaffordability for essential workers. Tarrasi voiced his fears of being priced out of his community and called for the council's support of the ordinance to protect working families.

Adrian Orozco, the political director for 32BJ, thanked the council for placing the ordinance on the agenda and acknowledged the support from Hudson County Commissioners. He described the legislation as common sense and noted that it has been tailored to exclude realtors and owners of multiple properties from its restrictions. Orozco raised concerns about the potential loopholes if the Multiple Listing Service (MLS) were excluded from the ordinance, arguing that it could allow landlords to exploit non-public data for rent increases.

The meeting concluded with a call for the council to consider the implications of algorithmic rent pricing and the need for regulations to ensure housing remains accessible for all residents. The council's decision on the ordinance will be crucial in shaping the future of housing affordability in Jersey City.

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