The East Ridge City Council meeting on May 23, 2025, focused on a proposal for new signage that could enhance local business visibility. Business owner Norberto Ayala presented a request for two LED billboards on Ringgold Road to help promote his establishment. Ayala expressed concerns about current visibility, stating that existing signage is insufficient and that he is willing to offer the city space on the billboards for public announcements at no charge.

During the discussion, council members debated the implications of adding LED signs, with some expressing concerns about brightness and potential distractions for drivers. Council member Cagle highlighted the need for balance, referencing the brightness of other signs in the area. The council clarified that Ayala could already place a static sign on the side of his building without needing a variance, which could address some visibility issues.

The conversation also touched on the broader context of signage in East Ridge, with Ayala advocating for modern signage to keep pace with trends in larger cities. He suggested that such improvements could not only benefit his business but also generate revenue for the city through advertising opportunities.

Ultimately, the council voted on resolution number 3685, which aimed to approve Ayala's request. The motion passed with a vote of three in favor and two against, indicating a divided opinion on the matter. The outcome reflects ongoing discussions about signage regulations and their impact on local businesses and community aesthetics.