The Texas Senate Committee on State Affairs convened on May 22, 2025, to discuss House Bill 3385, a proposed measure aimed at revitalizing the state's wine industry by promoting the use of Texas-grown grapes. The bill seeks to establish a new optional permit for wineries that utilize at least 75% Texas fruit, allowing them to operate up to five tasting rooms without needing additional permits. This initiative is seen as a way to enhance the agricultural sector and support local farmers, as many Texas wineries currently rely on grapes sourced from outside the state.

Proponents of the bill, including its sponsor, emphasized that it reflects the maturation of Texas's wine industry, which has grown significantly over the past two decades. They argue that the bill will provide a competitive edge for Texas wineries, enabling them to thrive while bolstering the local economy. The proposed legislation also includes a marketing assistance fund dedicated to promoting Texas-grown fruit and the wineries that support local agriculture.

However, concerns were raised by several committee members and witnesses representing smaller wineries. They expressed fears that the bill could inadvertently disadvantage smaller operations by creating a regulatory burden and complicating the existing permit structure. Critics argue that the bill duplicates the current general winery permit system rather than streamlining it, potentially leading to confusion and increased costs for small producers.

John Rivenberg, president of Texas Wine Growers, voiced strong support for the bill, highlighting the need for a comprehensive growth pathway for Texas wine that benefits both large and small producers. He noted that last year, approximately 4,000 tons of Texas grapes went unsold, representing a significant economic loss. Rivenberg believes that the bill could help rectify this issue by encouraging more wineries to utilize local fruit.

Conversely, opponents like Sammy Lam, owner of Warnerless Wine Company, argued that the bill does not adequately address the core challenges facing the industry, such as access to land and distribution limitations. Lam contended that the legislation introduces unnecessary complexity and could hinder the growth of small wineries.

As the committee heard testimony from various stakeholders, it became clear that while there is a shared desire to support Texas agriculture and the wine industry, there are differing opinions on the best approach to achieve these goals. The discussions highlighted the delicate balance between fostering growth and ensuring that all wineries, regardless of size, can compete fairly in the evolving market.

The committee's deliberations on House Bill 3385 will continue, with further testimony expected as stakeholders seek to address the concerns raised and refine the proposed legislation to better serve the interests of Texas's diverse wine industry.