The Flint School District's Board of Education meeting on May 21, 2025, spotlighted a robust enrollment and recruitment initiative aimed at boosting student numbers in the district. Superintendent Jones provided an update on the ongoing efforts, emphasizing the importance of targeting individual schools rather than the district as a whole. "Families don't join districts; they join schools," he stated, underscoring the strategy to create tailored promotional content for each school.

The initiative includes a series of commercials and social media campaigns, with the first videos already in production. Jones highlighted that these efforts are designed to showcase the unique offerings of each school, including new facilities and programs. "Every school will have its own commercial," he noted, aiming to attract families by highlighting improvements and educational opportunities.

In addition to the media outreach, the district is preparing yard signs and event participation to further engage the community. Board members expressed enthusiasm for the initiative, with Trustee Boos specifically inquiring about the availability of materials for community events.

The meeting also included a procedural vote to approve minutes from previous meetings, which passed unanimously. However, public comments were limited, with no community members stepping forward to address the board.

As the district gears up for the upcoming school year, the focus remains on creating a welcoming environment for new students and families, with the expectation that these initiatives will lead to increased enrollment and community engagement.