In a vibrant meeting at the Indian River County Board of County Commissioners, officials gathered to discuss the county's innovative marketing strategies aimed at boosting tourism. The atmosphere buzzed with excitement as representatives showcased their latest initiatives, emphasizing the importance of promoting Indian River County as more than just a beach destination.

The marketing team, led by Kristin and her colleague, highlighted their in-house efforts to create engaging content that resonates with both visitors and residents. This year, they adopted a new branding approach, encapsulated in the question, "Why Indian River County?" Their digital advertising campaign has seen remarkable success, outperforming benchmarks with high click-through rates and impressive impressions across various platforms. The campaign, which kicked off on October 23 after delays due to hurricanes, has already shown promising results.

Among the highlights of the meeting was the introduction of new tourism publications, including a revamped destination guide that caters not only to visitors but also to locals seeking activities and dining options. This guide, filled with user-generated content and local photography, aims to enhance community engagement and promote the county's rich offerings.

The marketing team's achievements were further underscored by their recent accolades, including first place in website design and best of show in marketing for organizations with budgets between $500,000 and $2 million. These awards mark a significant milestone for Visit Indian River County, which has been promoting tourism for over 35 years.

As the meeting concluded, the team unveiled a new commercial designed to capture the essence of Indian River County, set to air across various digital platforms. With a renewed focus on community and tourism, Indian River County is poised to attract more visitors and foster a deeper connection with its residents. The future looks bright as officials continue to innovate and celebrate the county's unique charm.