The Accommodations Tax Advisory Committee meeting on April 3, 2025, highlighted significant growth in tourism and marketing efforts for Hilton Head Island, reflecting the community's ongoing recovery and engagement strategies.

During the meeting, officials reported over 3.3 million visits to the Hilton Head Island website in 2024, marking a 3% increase from the previous year. Additionally, the number of referrals to local partners surged by 25%, indicating a strong interest in the island as a travel destination. The committee emphasized the importance of social media in promoting Hilton Head Island, noting that engagement across various platforms has reached 35,700 users. The popularity of content, particularly videos featuring local wildlife, has proven effective in capturing the attention of potential visitors.

The discussion also touched on the strategic partnerships with prominent publications such as Vogue and Southern Living. These collaborations aim to keep Hilton Head Island top-of-mind for travelers, with efforts led by local marketing teams to secure earned media coverage. The committee expressed pride in the new coffee table book designed to showcase the island's attractions, which has been well-received, although fulfillment numbers for the book saw an 18% decline compared to the previous year.

As the community continues to navigate the post-pandemic landscape, the committee's focus on enhancing visitor experiences and leveraging digital platforms is expected to play a crucial role in sustaining Hilton Head Island's appeal as a premier vacation destination. The meeting underscored a commitment to adapting marketing strategies to meet evolving visitor interests and ensuring that Hilton Head remains a beloved getaway for many.