Keizer Fest parade showcases local sponsors and community leaders on River Road

The excitement for the 2025 Valley Credit Service KeizerFEST parade was palpable as the community gathered on River Road on May 17. Announcers Lyndon Zikes and Robin Barney, marking their final year in this role, expressed gratitude for years of community support and participation.

The parade, a staple of local culture, showcased a vibrant array of participants, including the McNairn's ROTC color guard and various local businesses and organizations. SMI Shelter Manager, a long-time sponsor, was highlighted for its commitment to the community, alongside the Kaiser Fire District, which received enthusiastic applause for its service.

City officials, including Councilor Dan Koehler and representatives from local nonprofits, emphasized the importance of community engagement and support. The parade featured a mix of entertainment and local pride, with floats from businesses like Michelle Ashley's Custom Cakes and the Marion County Republicans, reminding attendees of the upcoming voting deadlines.

Innovations were also on display, such as Salem Area Transit’s new battery electric buses, showcasing a commitment to sustainability. The event not only celebrated local businesses but also highlighted community service initiatives, including fundraising efforts for cancer patients.

As the parade concluded, the sense of community spirit was undeniable, with participants and spectators alike looking forward to the next chapter of KeizerFEST. The event reinforced the importance of local connections and the ongoing support for community initiatives, setting a positive tone for future gatherings.