City Council debates tourism revenue and contract efficiency for Halloweentown events

The St. Helens Budget Committee convened on May 15, 2025, to discuss critical financial matters impacting the community, including the management of tourism revenues and the potential development of a rental program for the community center.

A significant focus of the meeting was the performance of the city's tourism contractor, particularly regarding the revenues generated from events like Halloween Town. Committee members expressed concerns that, despite substantial ticket sales and attendance, the city was not realizing adequate returns. For instance, out of $160,000 in parking revenues, only $23,000 was allocated to the general fund. This raised questions about the contractor's financial management and the need for a more favorable revenue-sharing agreement.

Committee members emphasized the importance of ensuring that tourism initiatives not only support local businesses but also contribute significantly to the city's budget. Suggestions included implementing an impact fee on event tickets to enhance revenue streams and exploring options for reserved seating at popular events, which could provide additional funding while maintaining the community's access to free events.

In addition to tourism discussions, the committee explored the potential for a rental program at the community center. Currently, the facility is primarily rented to partners and nonprofits, but there is interest in expanding its use for private events like birthday parties. The goal is to create a sustainable revenue model that benefits the general fund while ensuring equitable access to the facility.

As the committee navigates these financial challenges, the overarching aim remains clear: to enhance revenue generation for the city while maintaining community engagement and support for local initiatives. The discussions from this meeting will likely shape future budgetary decisions and strategies for maximizing the city's resources.