As the sun begins to warm the streets of LaSalle County, local leaders gathered to discuss exciting developments in tourism for the upcoming summer season. The meeting, held on May 17, 2025, unveiled the much-anticipated "Appetite for Adventure" campaign, set to launch on Memorial Day weekend and run through Labor Day weekend. This initiative aims to connect visitors with local restaurants and activities, creating a vibrant experience for both tourists and residents alike.

The campaign will feature a variety of advertisements promoting local dining options, from pizza to pasta, ensuring that there is something for every palate. The rebranding effort includes new marketing materials and collateral, all designed to enhance the visibility of LaSalle County's culinary scene alongside its outdoor adventures.

In addition to the summer campaign, the meeting highlighted a collaborative effort to celebrate the iconic Route 66. A new souvenir shop, opening in Wilmington, will offer a range of memorabilia, including shot glasses, key chains, and hats, all themed around the historic highway. The ribbon-cutting ceremony for this shop is scheduled for May 22 at 11 AM, inviting community members to partake in this new venture.

Discussions also touched on the state hotel tax, which remains at a maximum of 6.5%. This tax is consistent across various locations in Illinois, meaning visitors will encounter the same rate whether they stay in LaSalle County, Joliet, or Springfield. However, it was clarified that the state gasoline tax does not contribute to tourism funding, a point of interest for attendees.

As the meeting concluded, the excitement for the summer ahead was palpable. With the "Appetite for Adventure" campaign and the new Route 66 souvenir shop, LaSalle County is poised to attract visitors eager to explore its unique offerings. The community's commitment to enhancing its tourism landscape promises a season filled with adventure, flavor, and local pride.