LaSalle County officials are working to enhance the auditory experience of their promotional videos, aiming to create a signature sound that resonates with viewers and evokes a sense of place. During a recent meeting, discussions centered around the integration of a consistent audio backdrop that would complement the county's natural beauty and cultural identity.

Key to this initiative is the development of a "riser" sound, which serves as an auditory cue to signal the end of videos. This sound is intended to be reminiscent of the iconic audio branding used by major networks like HBO and Netflix, creating an immediate association with LaSalle County. The team is exploring various sound elements, including a potential eagle call, to ensure that the final product reflects the county's unique character.

While some members expressed enthusiasm for the proposed sounds, there were differing opinions on specific audio choices. One participant noted that the eagle call, while fitting, needed to be adjusted for tone and clarity to avoid being overly harsh. The goal is to strike a balance between nature sounds and more dynamic audio elements that can capture attention and foster recognition of LaSalle County.

As the project progresses, officials are committed to refining these audio elements to ensure they effectively represent the county's identity. The next steps will involve testing different sound combinations and gathering feedback to finalize the auditory branding that will accompany LaSalle County's promotional efforts. This initiative not only aims to enhance the county's marketing strategy but also to strengthen community pride and recognition.