Marietta plans new events and marketing strategy to boost tourism in 2026

In the heart of Marietta, city officials gathered to discuss the promising strides made in 2025 and the ambitious plans set for the upcoming year. The atmosphere buzzed with optimism as the Finance/Investments Committee reviewed the successes of the Southern Experience community engagement series, which has seen a remarkable 233% increase in attendance and a 76% boost in gift shop sales. This initiative, aimed at attracting both new visitors and encouraging locals to return, has proven to be a resounding success, highlighted by a recent event celebrating local figure Vivian Lee, which generated $2,000 in a single day.

The committee learned that the museum's strategic focus on enhancing its gift shop offerings is not just about nostalgia; it aims to appeal to a younger, more diverse audience by introducing modern graphics and products alongside classic memorabilia. This shift is part of a broader marketing strategy that has leveraged tourism funds to expand the museum's presence on social media and through targeted advertising, resulting in visitors from 39 states and 23 countries.

As the meeting progressed, city staff member Maggie expressed gratitude for the financial support received in the past, which has been crucial for managing the budgets of various city events. She presented a request for $221,169.53 to cover staffing for popular events like Fourth in the Park and Juneteenth. Notably, the budget for holiday lighting has increased to $19,600, reflecting the need for new decorations following the removal of a large tree in Glover Park.

Looking ahead to 2026, the museum plans to build on its current initiatives by introducing temporary exhibits and collaborative events, such as movie screenings and community bazaars. These efforts aim to sustain the momentum gained in 2025 and continue to draw visitors to Marietta, enriching the local economy and community spirit.

As the meeting wrapped up, the committee members were left with a sense of excitement about the future, eager to see how these initiatives will unfold and further enhance Marietta's vibrant cultural landscape.