Marietta arts and tourism organizations unveil ambitious plans for 2026

The Marietta Finance and Investments Committee held a special meeting on May 13, 2025, where local arts and cultural organizations presented their funding requests and plans for the upcoming years, highlighting their contributions to the community and the local economy.

One of the standout proposals came from the Marietta Museum, which aims to enhance its technological offerings and engage younger audiences through video presentations. The museum plans to collaborate with Kennesaw State University to host a Christmas cantata with an African American focus, enriching the holiday experience for residents. Additionally, they are preparing for a special event in 2026 to coincide with Juneteenth, featuring a traditional fish fry, which aims to celebrate the local African American heritage.

Andy Gaines, director of the Earl and Rachel Smith Strand Theater, expressed gratitude for the city's support and outlined the theater's significant economic impact, reporting that it generated approximately $5.5 million for the local economy last year. Gaines emphasized the importance of attracting visitors from outside Marietta, noting that patrons often spend additional money at local restaurants and shops. The theater is seeking funding to support major productions and community events, aiming to solidify Marietta as a regional arts destination.

The Georgia Ballet also presented its plans for the upcoming season, requesting $20,000 to support its 65th anniversary. The ballet company will feature new productions, including a Georgia premiere of "Dracula" and a holiday classic, "The Nutcracker." Their outreach programs, which include sensory-friendly performances and subsidized field trips for schools, aim to foster community engagement and accessibility in the arts.

Marietta Theatre in the Square highlighted its growth and community initiatives, including the launch of the Sage Ensemble, which aims to bring performances to various community venues. They are also developing a community garden to enhance local engagement and celebrate the arts.

Visit Marietta, the city's tourism organization, reported on its rebranding efforts and marketing strategies aimed at boosting local tourism. With a focus on storytelling and community representation, they plan to enhance visitor experiences and promote Marietta's attractions through various campaigns.

The meeting underscored the interconnectedness of the arts, tourism, and local economic development, with each organization emphasizing its role in enriching the community and attracting visitors. As these initiatives move forward, they promise to enhance Marietta's cultural landscape and economic vitality, benefiting residents and visitors alike.