In a vibrant meeting room filled with anticipation, the Franklin Special School District (FSD) unveiled a fresh chapter in its visual identity. The long-awaited brand refresh, which has been in the works for two years, was a focal point of the May 2025 School Board Meeting. With a new logo for the district and updated logos for individual schools, the initiative aims to foster a sense of unity while honoring each school's unique character.

Dr. Sutton, a key figure in the branding project, introduced the changes, emphasizing the significant input from school communities throughout the process. “We wanted to add some uniformity to our school logos,” she explained, highlighting the collaborative effort that involved principals and staff from across the district. The goal was clear: to create logos that reflect both the history and individuality of each school while ensuring they are recognizable as part of the FSD family.

As the presentation began, attendees were treated to a visual showcase of the new logos. Each school’s previous logo was displayed alongside its updated counterpart, allowing everyone to appreciate the evolution. For instance, Freedom Middle and Freedom Intermediate revealed logos that retained their mascots but were presented in a cleaner, more modern style. The logos now feature the mascots encircled, with color tags that distinguish each school—red for Freedom Middle and blue for Freedom Intermediate.

Dr. Decker, who led the design process, noted that while some schools opted for a complete reimagining of their logos, others chose to preserve certain elements from their past. This thoughtful approach ensured that the new designs resonate with the community's history while embracing a contemporary look.

As the meeting progressed, the excitement in the room was palpable. The new logos symbolize not just a visual change but a renewed commitment to fostering school spirit and community pride within the Franklin Special School District. With these updates, the district hopes to strengthen its identity and connection among students, staff, and families, paving the way for a bright future.