The Cranford Township Budget Meeting held on February 22, 2025, focused on the financial planning for the upcoming summer pool season, addressing operational budgets, staffing, and facility utilization. The meeting began with discussions on the need for capital improvements at the township's pools, particularly in light of rising operational costs, including a significant increase in chlorine prices, which have tripled in recent years due to supply chain issues.

Steve, a key participant in the meeting, provided insights into the rising costs of chlorine, which have escalated from $1.29 to $3 per gallon, leading to a budget line item increase from $40,000 to $100,000. The committee acknowledged the importance of maintaining adequate chlorine levels for pool safety and cleanliness, especially during peak usage times.

The committee explored various options for pool hours and operations. A proposal to open both pools from 12 PM to 8 PM was deemed over budget, while a plan to operate one pool with truncated hours was discussed as a more financially viable option. The consensus leaned towards opening the larger Orange Avenue pool full-time, while the Centennial pool would operate with reduced hours, specifically from 3 PM to 8 PM on weekdays and 12 PM to 8 PM on weekends. This decision was influenced by the higher utilization rates at the Orange Avenue pool, which can accommodate more visitors and provide better recreational opportunities.

The committee also emphasized the need for effective marketing strategies to boost pool membership and community engagement. It was noted that traditional marketing methods have been less effective, prompting a shift towards social media outreach to attract more families to the pools.

In conclusion, the meeting underscored the challenges of balancing budget constraints with community needs for recreational facilities. The decision to open the Orange Avenue pool full-time while limiting hours at Centennial aims to provide a sustainable solution for the summer season, with plans for ongoing marketing efforts to enhance pool usage and membership in the future. The committee expressed a commitment to ensuring that both pools remain accessible and enjoyable for residents, while also being mindful of financial realities.