The Los Angeles City Council meeting on May 9, 2025, celebrated the cultural significance of Cinco de Mayo by honoring the collective known as Chicano Hollywood. This group is dedicated to reshaping the narrative for Mexican Americans and Latinos in the entertainment industry through authentic storytelling.

During the meeting, Councilmember Imelda Padilla highlighted the importance of Cinco de Mayo, clarifying that it commemorates the Battle of Puebla in 1862, rather than Mexican Independence Day. She emphasized the need to reclaim the holiday from commercialization and focus on its historical and cultural roots. Padilla introduced Chicano Hollywood as a platform that empowers Latino content creators to share their stories authentically.

Johnny Murillo, the founder of Chicano Hollywood, spoke about the collective's mission to elevate Latino voices in the entertainment industry. He emphasized collaboration over competition, stating that the group aims to support each other in achieving success. Murillo introduced several members of the collective, showcasing their diverse talents and projects, including initiatives to create Latino superheroes and provide opportunities for at-risk youth in film production.

Kenneth Castillo, a veteran Chicano director, praised Murillo's leadership and the collective's impact on the community. He shared his personal journey in filmmaking and expressed gratitude for the support Chicano Hollywood provides to emerging Latino filmmakers.

Betania Murillo, a recent graduate and creative director of Chicano Hollywood Musica, also addressed the council, highlighting the importance of uplifting Latino artists and fostering cultural change through music and media.

The meeting underscored the significance of Cinco de Mayo as a time for reflection and cultural pride, while also showcasing the efforts of Chicano Hollywood to challenge stereotypes and promote authentic representation in the entertainment industry. The council's recognition of this collective marks a step towards greater visibility and support for Latino narratives in Los Angeles and beyond.