Ossining School Board discusses brand evolution featuring lion mascot and community preferences

The Board of Education meeting held on May 7, 2025, focused on the ongoing discussions regarding the school district's mascot and branding, particularly the use of the term "pride" in relation to the lion imagery. Board members expressed strong support for maintaining the "pride" concept, which resonates with the community and reflects the collective identity of students as part of a larger group.

During the meeting, several board members emphasized the importance of community input, referencing a recent survey that indicated over 50% of students agreed on keeping the "pride" branding. The discussion highlighted the symbolic nature of the lion as a representation of strength and unity, with members suggesting that the mascot could evolve over time to reflect different stages of growth, akin to a lion cub growing into adulthood.

Concerns were raised about the costs associated with implementing the new branding, with board members agreeing that a cost estimate should be obtained before moving forward. The consensus was that the community's desire for a mascot should be prioritized, and plans should be made to unveil the new branding at the upcoming OHS Day event.

The board also discussed the need for clear brand guidelines to ensure consistency in the use of the new logo and slogan. Members acknowledged that while the mascot's design and implementation might take time, it was crucial to establish a recognizable symbol for the district that aligns with community values.

In conclusion, the board's commitment to the "pride" branding reflects a desire to honor community sentiment while also allowing for future adaptations. The next steps include obtaining cost estimates and finalizing the mascot design, with the aim of fostering a strong sense of identity within the school district.