On May 7, 2025, the City of McMinnville's Tourism & Marketing Committee convened to discuss key strategies aimed at enhancing the local tourism sector. A significant focus of the meeting was the introduction of the Tourism Readiness Index, a tool designed to assess and improve the city’s preparedness to attract and accommodate visitors.

The committee emphasized the importance of this index as a benchmark for evaluating McMinnville's tourism infrastructure and services. By utilizing this index, city officials aim to identify strengths and weaknesses in the current tourism offerings, which could lead to targeted improvements. This initiative is expected to not only enhance visitor experiences but also boost the local economy by increasing tourist footfall.

In addition to the Tourism Readiness Index, the committee explored various marketing strategies to promote McMinnville as a prime destination. Discussions included potential partnerships with local businesses and organizations to create a cohesive marketing campaign that highlights the unique attractions and experiences the city has to offer.

The meeting underscored the committee's commitment to fostering a vibrant tourism sector, which is crucial for McMinnville's economic growth. As the city prepares to implement these strategies, the focus will remain on ensuring that McMinnville is well-equipped to welcome visitors and provide them with memorable experiences.

Looking ahead, the committee plans to monitor the effectiveness of the Tourism Readiness Index and adjust strategies as necessary to ensure continued progress in enhancing the city's tourism appeal. The outcomes of these discussions are anticipated to play a vital role in shaping McMinnville's tourism landscape in the coming years.