The McMinnville Tourism & Marketing Committee has unveiled an ambitious plan to enhance the city’s tourism efforts, allocating $135,000 for a comprehensive marketing strategy over the next year. This investment will cover a wide range of services, including branding, website updates, digital asset creation, and targeted advertising campaigns.

During the meeting, committee members discussed the importance of updating the city’s online presence and marketing materials. The new strategy will involve professional photography and videography, aimed at showcasing McMinnville’s attractions more effectively. The committee emphasized that the marketing campaign will not just be a simple social media push; it will be strategically tailored to reach the city’s target audience through platforms where they are most active, such as Google.

The plan includes a structured payment approach, with a 30% down payment due this fiscal year, followed by milestone-based payments as services are completed. This ensures that the city only pays for completed work, such as the launch of the new website or the delivery of marketing materials.

Committee members expressed confidence in the tangible benefits of this marketing initiative, noting that it represents a more direct approach to boosting tourism compared to previous strategic planning efforts. As the city gears up for this new campaign, stakeholders are optimistic about the potential for increased visitor engagement and economic growth in McMinnville.