The Tourism & Marketing Committee Meeting held by the City of McMinnville on May 7, 2025, focused on key initiatives aimed at enhancing the city’s branding and digital presence. A significant discussion centered around the need for a new website, as the current one is outdated and no longer functions effectively.

Committee members emphasized the importance of hiring a local firm that understands the community and specializes in storytelling. The proposal to work with Design Sensory, a company that previously handled branding for McMinnville in 2018, was highlighted. The committee expressed confidence in Design Sensory's ability to manage the entire project, from website development to marketing campaigns, under one roof. This approach aims to streamline efforts and ensure high-quality outcomes.

The committee also discussed the strategic plan for economic development and workforce investment, noting that the branding and digital presence initiatives are closely linked to these goals. The need for a cohesive strategy that integrates both elements was underscored, with members agreeing on the importance of working with a trusted partner to achieve these objectives.

In conclusion, the committee is moving forward with plans to engage Design Sensory for the website overhaul and related marketing efforts, recognizing the necessity of modernizing their digital footprint to better serve the community and attract tourism.