The City of McMinnville's Tourism & Marketing Committee has set ambitious plans for the upcoming year, aiming to enhance the city's marketing efforts significantly. During the meeting on May 7, 2025, committee members discussed a proposed budget of $108,000 for advertising, which translates to approximately $12,000 per month. This funding is contingent upon the completion of a new website and an accompanying advertising campaign.

The committee acknowledged that they are slightly behind schedule with the design work but emphasized the importance of quality over speed. The strategic plan includes launching both the branding website and the advertising campaign simultaneously to maximize impact. Members expressed concern over the marketing time already lost, noting that a year and a half of inactivity has negatively affected the city's visibility and rankings.

The committee's discussions highlighted a shared commitment to improving the quality of life for McMinnville residents through enhanced tourism and marketing initiatives. The members are optimistic that these efforts will create valuable experiences for both residents and visitors, ultimately benefiting the community as a whole.

As the committee moves forward, they remain focused on ensuring that these projects are executed effectively, with the goal of revitalizing McMinnville's marketing strategy and fostering a vibrant local economy.