The Athens-Clarke County Mayor and Commission convened on May 9, 2025, to discuss the Urban3 presentation, which focused on land use, economic value, and development strategies within the community. The meeting highlighted the importance of understanding land productivity and the economic implications of various land uses.

The presentation began with a visual analysis of property values across the city, illustrating significant disparities between urban and rural areas. A key point raised was the economic potential of different land uses, comparing high-value commercial properties in downtown Athens to less productive agricultural land. The discussion emphasized that while agricultural land may not generate high demand for services like police or fire, the expansion of residential areas into rural zones brings additional costs for infrastructure.

Commissioners expressed interest in localized data, seeking insights specific to their districts. The Urban3 team assured them that detailed information could be provided, allowing for targeted analysis of land use patterns and economic performance. This data would help identify opportunities for redevelopment and better land utilization, particularly in underused corridors.

Concerns were raised about the impact of rising property values on traditionally low-income neighborhoods, particularly as student populations increase. The discussion highlighted the challenges faced by long-term residents in areas experiencing gentrification, as property values rise due to new developments catering to students. The need for equitable development strategies that consider the historical context of neighborhoods was emphasized.

The meeting concluded with a commitment to further analyze the economic realities of land use and to provide tailored data to commissioners. The Urban3 presentation aimed to foster a deeper understanding of how land use decisions affect community dynamics and economic sustainability, setting the stage for future discussions on urban planning and development in Athens-Clarke County.