The Athens-Clarke County Mayor and Commission convened on May 9, 2025, to discuss the Urban3 presentation, focusing on urban development strategies and financial implications for the city. The meeting highlighted various projects aimed at addressing the city's financial deficit and enhancing community value.

The presentation began with an overview of proposed developments, including mixed-use projects, townhouses, and hotels. It was emphasized that higher density mixed-use developments would yield greater net value production, which is crucial for the city's financial health. The discussion pointed out that incorporating these projects could reduce the current deficit of $12 million by $3 million, moving the city closer to a balanced budget.

A notable comparison was made between the city's financial operations and the University of Georgia's football program. The speaker illustrated that the city operates as an $18.8 billion corporation, with an annual revenue of $183 million generated from approximately 130,000 residents. This equates to about $1,300 contributed by each community member to sustain city operations. The speaker underscored the importance of understanding the financial demands placed on the city, likening it to the costs associated with running a major sports program.

The meeting concluded with a call for greater public awareness regarding the financial responsibilities of city governance and the need for strategic urban planning to ensure sustainable growth and development. The commission is expected to consider the proposed projects further in upcoming sessions, aiming to address the financial challenges while enhancing the community's infrastructure and services.