The Southborough Zoning Board of Appeals convened on May 7, 2025, to discuss a special permit request from Capital Group Properties for signage at 153 Coeur D'Aville. The proposal includes LED lighting for the signs, which is typically restricted to Route 9, raising concerns among board members about setting a precedent for future applications.

Shannon Boyce, the real estate permitting manager for Capital Group, emphasized the desire to maintain a consistent aesthetic with existing buildings in the area. The request specifically seeks to exceed the standard height limit for signs and to allow LED lighting, which is currently not permitted off Route 9 without a special permit.

Board members expressed mixed feelings about the proposal. Some, like Doug, supported the idea of illuminated signage to help direct customers, while others raised concerns about the potential for multiple signs on the building, which could lead to visual clutter. The discussion highlighted the importance of balancing business visibility with community standards.

The board also noted procedural issues, as the original application did not explicitly mention the request for backlit signage. This raised questions about whether the public had been adequately informed about all aspects of the proposal, which could affect the decision-making process.

Ultimately, while some members were open to the idea of granting the special permit, there was a consensus that any decision should be made cautiously to avoid setting a precedent that could lead to numerous similar requests in the future. The board plans to continue deliberating on the matter, ensuring that community interests remain a priority in their decision-making.