Cerritos Council reviews CCPA ticket sales and plans resident incentives

In a recent Special City Council Meeting held on May 7, 2025, in Orange County, California, discussions centered around the economic impact of the Cerritos Center for the Performing Arts (CCPA) and its relationship with local residents. The atmosphere was charged with curiosity as council members sought to understand how the CCPA influences the local economy and community engagement.

One of the key topics was the percentage of ticket sales attributed to Cerritos residents compared to visitors from outside the area. A council member inquired about the demographics of ticket buyers, highlighting the importance of local patronage. The response revealed that approximately 15 to 20 percent of ticket sales come from Cerritos residents, while the remaining 80 percent are drawn from a broader Southern California audience, primarily within a five to seven-mile radius.

To gain deeper insights into the economic contributions of the CCPA, the city is currently seeking proposals for an economic impact survey. This initiative aims to provide a clearer picture of how the CCPA serves as an economic driver for Cerritos, potentially shaping future strategies to enhance local engagement and revenue.

The council also discussed incentives for Cerritos residents, including a presale opportunity for shows presented by the city. This presale typically occurs two to three days before tickets are available to the general public. Additionally, plans for a membership program are in the works, which could offer residents further benefits such as discounts and exclusive access to events.

Beyond ticket sales, the CCPA plays a vital role in the community by providing free arts education performances to local schools, reaching out to various districts to enrich students' cultural experiences. The center also hosts low-cost performances for the public, ensuring accessibility to the arts.

As the meeting concluded, it was clear that the CCPA is not just a venue for entertainment; it is a significant player in fostering community spirit and economic vitality in Cerritos. The council's ongoing efforts to analyze and enhance this relationship promise to strengthen the bond between the city and its residents, paving the way for a vibrant cultural landscape.