Morganton's Main Street program is thriving, as highlighted in a recent city council meeting. Mackenzie McGinnis, the Main Street manager, presented impressive statistics showcasing the program's impact on the downtown area. In the past year, Morganton saw over $604,000 in public investment and more than $4.2 million in private investment, resulting in 24 new businesses and 30 new jobs. The community also contributed 2,781 volunteer hours, valued at $83,000.

McGinnis emphasized the program's commitment to creating a vibrant downtown, aiming for a 90% occupancy rate for retail and restaurant spaces, expanding housing options, and integrating art throughout the area. Events like the third Thursday art crawls and the Morganton Festival have successfully drawn visitors, showcasing the town's unique culture and history.

The city’s strong social media presence, with over 22,000 followers on Facebook, has further enhanced its promotional efforts, attracting potential residents and investors. McGinnis expressed pride in meeting the rigorous standards of the North Carolina Main Street program and looks forward to continued growth.

Additionally, Councilman Chris Jernigan reported on a recent meeting with the North Carolina state auditor, who praised Morganton's financial management amidst broader discussions on challenges facing Western North Carolina. The positive feedback reflects the city's ongoing efforts to foster a robust community and economy.