The Sayreville Economic Redevelopment Agency (SERA) held a significant meeting on December 12, 2024, addressing key projects and initiatives that will impact the local community. Among the highlights was the ongoing progress of the Riverton project, particularly the construction of the Bass Pro Shop. The structural steel work is currently underway, with a topping out ceremony scheduled for mid-March to celebrate the completion of the steel framework. This milestone is expected to draw attention to the redevelopment efforts in Sayreville and enhance local economic growth.

In addition to the Riverton project, the agency discussed the need for updated communication with the New Jersey Department of Environmental Protection (NJDEP) regarding the remediation of the National Lehi Landfill. An updated letter confirming compliance with NJDEP requirements is set to be signed by the executive director, ensuring that the remediation process continues smoothly.

SERA also announced the hiring of Kevin DeLina for public relations services. His role will focus on improving communication with the community through social media, marketing, and website updates. This initiative aims to provide residents with timely and accurate information about SERA’s projects, fostering transparency and engagement. DeLina expressed enthusiasm about working with the agency to enhance public understanding of the redevelopment process.

Furthermore, SERA is investing in podcast equipment to create high-quality content that will keep residents informed about ongoing projects and initiatives. This modern approach to outreach is designed to engage the community in a more accessible format.

The meeting concluded with plans for downtown revitalization outreach, where SERA will connect with local business and property owners to gather insights on their visions for a revitalized downtown area. This effort aims to ensure that community input shapes the revitalization process, ultimately benefiting Sayreville's businesses, residents, and visitors.

As SERA moves forward with these initiatives, the agency remains committed to enhancing the economic landscape of Sayreville while keeping the community informed and engaged in the redevelopment process.