Saint George updates on Desert Color master plan and tourism potential

May 03, 2025 | Utah Department of Natural Resources, Utah Government Divisions, Utah Legislative Branch, Utah


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Saint George updates on Desert Color master plan and tourism potential
The Utah Outdoor Recreation Grant Advisory Committee convened recently to discuss significant developments in outdoor recreation funding and regional projects, particularly focusing on the Desert Color development in St. George. This meeting highlighted the importance of outdoor recreation as a driver for tourism and community growth in Utah.

Desert Color is a large-scale master-planned community projected to accommodate around 32,000 residents upon completion. It is strategically located in St. George, an area already popular with tourists. The development features a central lagoon, which serves as a major attraction, drawing visitors and enhancing the local economy. The committee emphasized that projects like Desert Color are crucial for regional assets, as they not only provide housing but also stimulate tourism and local business growth.

The discussions also touched on the ongoing expansion of Desert Color, which has seen significant activity despite challenges posed by the COVID-19 pandemic. The committee noted that the influx of new residents and tourists could lead to increased demand for outdoor recreational opportunities in the area, further underscoring the need for thoughtful planning and investment in local infrastructure.

In conclusion, the meeting underscored the vital role of outdoor recreation in Utah's economic landscape, particularly through developments like Desert Color. As the community continues to grow, the committee's focus on funding and supporting regional assets will be essential in ensuring sustainable development that benefits both residents and visitors alike. Future meetings will likely continue to address these themes, exploring how best to leverage outdoor recreation for community enhancement.

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