Beverly Athletics Committee explores new advertising campaign for funding support

May 03, 2025 | Beverly Public Schools, School Boards, Massachusetts


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Beverly Athletics Committee explores new advertising campaign for funding support
The Beverly Public Schools Finance and Facilities Committee met on April 30, 2025, to discuss several key topics, including the success of a custodian training program, updates on the athletic department, and potential advertising revenue for school sports.

One of the highlights of the meeting was the positive feedback regarding the custodian training program. A custodian with 15 years of experience shared that the program has successfully provided job opportunities for students, allowing them to gain real-world experience while also helping the school. Funding for this initiative comes from the appropriated budget and grants, including the First Jobs grant program, which supports student employment.

The meeting also featured an update from the athletic director, Mr. Wood, who presented data on student participation in sports. He noted that while some sports, like swimming, are struggling with low participation rates, others, such as cross country and outdoor track, are thriving. The committee discussed the possibility of allowing eighth graders to participate in swimming to bolster numbers, as well as the importance of effective communication with students and families about available sports programs.

Another significant topic was the exploration of advertising opportunities to generate revenue for the athletic department. The committee discussed the potential for temporary signage around athletic fields and facilities, which could provide financial support for various sports programs. This initiative would follow existing policies regarding advertising on school property and would require approval from the school committee.

Overall, the meeting underscored the importance of community engagement in school programs and the need for innovative solutions to enhance student participation in athletics and support school facilities. The committee plans to further explore these initiatives and seek approval for advertising strategies in future meetings.

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