[{"_1":2,"_87":-5,"_88":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6254956,"mediaKeyId","3168618-5e7a4165b79cbcd064aa85264e4d2341","parentId",3168618,"title","Pacifica council adopts tourism marketing district; lodging to pay 0.5% assessment starting July 1","audioSeconds",870,"startMs",6720000,"endMs",7590000,"viewUrl","/Search/View?dp=1&key=3168618-5e7a4165b79cbcd064aa85264e4d2341&start=6720&end=7590","thumbnailUrl","https://assets.pipeline.soar.com/3168618-5e7a4165b79cbcd064aa85264e4d2341/thumbnail_6720000.jpg","articleUrl","/articles/6254956/Pacifica/San-Mateo-County/California/Pacifica-council-adopts-tourism-marketing-district-lodging-to-pay-05-assessment-starting-July-1","mediaUrl","https://secure.pipeline.soar.com/6254956-2fdc4410513b33d562d9324397e28354/orig.mp4?Expires=1771170652&Signature=PnqpWhsdHPwD8va25r3ODhYU3HfKGkfA~TTlZToiHHYddA8B6v~AduTI2NhLFidgHzv2eZIWH0sLcosghIMS-9yoWuKm~ZuWUc7zxQzKZUbIHLxOtQfjp3JAvdDq2uQSfTV-ASapNqTFNToV7Vq7DPj0ZYRSum9BNzipf~2PA56MBoGflS0C6oBZNivYOl6L4kwxZsDN8-gQ0Hjkq5tF0fLldEcHsJu0B3N16p1zanDoFUvBBZjDLxmg6vMHLYtd3nyyQdq~IQzpnYc1tQHHPcaVlB1QL7iGGX-HXDuj8Bp69scyzkRlnkwM4DcXTCthRsCXbJ9K1BUH9jKpw0ogVw__&Key-Pair-Id=KUT5TJCACFTXG","author","City Council of Pacifica CA","date","2025-04-29T18:10:59Z","article","The Pacifica City Council voted unanimously April 28 to establish the Pacifica Tourism Marketing District, a new assessment program to fund destination marketing and visitor services.

Under the management district plan adopted by the council, lodging businesses — including hotels, RV parks and short-term rentals — will pay a 0.5 percent assessment on room revenue. Assessments will be collected in tandem with the city’s transient occupancy tax (TOT). The district is set to begin assessments on July 1, 2025; the city’s existing Business Improvement District will expire June 30, 2025.

City staff said the district will operate for an initial five-year term and could be renewed. Staff and consultants told council the funds will be used for marketing, sales promotion and destination development to increase overnight stays and related spending in Pacifica. Once the district is established, the council directed staff to issue an RFP to select a nonprofit owners’ association to manage the district. That nonprofit will be required to comply with the Brown Act and the Public Records Act and to submit annual reports to council.

Assistant City Manager Julia Carter and city consultant Emily Brown presented the revised management district plan and said staff had conducted outreach, including an informational webinar for lodging operators. Carter told council notices were mailed to all current lodging businesses listed in the district plan; staff reported a small number of questions at the webinar but no written protests were submitted.

Councilmember Greg Beier moved to adopt the resolution; the motion passed unanimously. Councilmembers and commenters asked for clear public information about which lodging businesses will be assessed and how the nonprofit managing organization will be chosen. Staff said the assessment list is a snapshot of existing lodging businesses and that future lodging establishments will also be subject to the assessment once the district is in place.

Staff said assessment revenue will begin collecting July 1 and the city will work with platforms and lodging operators to ensure proper monthly remittance.","mediaType","Video","parentTitle","PCC 4/28/25 - Pacifica City Council Meeting - April 28, 2025","oneSentenceSummary","The City Council approved a new Pacifica Tourism Marketing District, a half-percent assessment on short-term lodging revenue to begin July 1 and replace the existing Business Improvement District.","taxTitle","Pacifica, San Mateo County, California","taxId",54263,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6254960,"Pacifica council upholds termination of Seaweed Holistics' cannabis permit, waives safety fee and orders payment plan for taxes",6300,4800000,11100000,"/Search/View?dp=1&key=3168618-5e7a4165b79cbcd064aa85264e4d2341&start=4800&end=11100","https://assets.pipeline.soar.com/3168618-5e7a4165b79cbcd064aa85264e4d2341/thumbnail_4800000.jpg","/articles/6254960/Pacifica/San-Mateo-County/California/Pacifica-council-upholds-termination-of-Seaweed-Holistics-cannabis-permit-waives-safety-fee-and-orders-payment-plan-for-taxes","https://secure.pipeline.soar.com/6254960-7bebcc81816133511202f6cbc12cd210/orig.mp4?Expires=1771170652&Signature=FaVhF6G5ttkHY5x53uT58EAnEdvZzqnOnpnjnZ6lNUiiPAkrh-PJGtfIfOGCP816tCgEnm~oZg5A~tOl51xDtpc2stPoIaZh4YuTBkCbPIk6QxWqDC0nqIxCT12revTL6QxFLeAaTumb9ui2nhwvhpDWd~qO4dsf7a~VoFxje39TmT4qs-p-oIlmTDCkWqzc8Hy3OSEWa4t3SzQjqWoT3XLgEGvdeJ3x1aSKp-IFzBbgZuZR34Ajox3BpUaZhfX-lyYZPvSCZBdJwXv0Nm9bpXJD3nMnjwu3Hb9p0XvlmIJdD53ob~X2PTYWd3qtslsp66v3jIuB1jj5eDqOuXpCEQ__&Key-Pair-Id=KUT5TJCACFTXG","The Pacifica City Council on April 28 denied an appeal from Seaweed Holistics LLC and upheld the city’s March 19 notice declaring the cannabis business’s public-safety license expired and its cannabis activity permit terminated.

The council then instructed staff to waive the cannabis public-safety license renewal fee and to establish a payment plan for outstanding municipal taxes and audit findings tied to the business.

The council’s action follows staff testimony that Seaweed Holistics failed to pay the required cannabis public-safety license renewal fee of $25,375 by the Oct. 16, 2024 deadline, which under the Pacifica Municipal Code results in automatic expiration of the license and termination of the associated cannabis activity permit. Deputy Director of Community Development Brianne Harcusha told council that the code does not permit hardship waivers for the license fee, and that unpaid license fees lead to automatic expiration.

Appellant Anna Williams, listed in city records as the business owner, told the council she appealed to avoid an abrupt closure and to give staff time and customers “a proper goodbye.” Williams said the store has inventory on hand — she estimated at least $20,000 — that she cannot legally re-sell elsewhere if the license is revoked immediately and that she had explored possible buyers or partners. Her husband and business partner, Tony Williams, described “crushing” compliance and tax costs for small operators in the state market and asked the council to permit either a sale or a short extension.

City staff and the police captain assigned to cannabis licensing described prior contacts and inspections. Captain Glasgow said city auditors and an independent compliance vendor inspect cannabis businesses annually; an audit of Seaweed Holistics for fiscal 2023–24 showed underreported taxes and resulted in a payment plan for the audit findings, of which only two installments were paid and a final installment remained outstanding. Assistant City Manager Julia Carter told council that no tax remittances were received by the city after October 2023 and that the total amount owed across fees and unpaid taxes cited during the hearing could exceed the $64,000 figure staff initially listed, possibly approaching a larger sum once all unreported receipts are accounted for.

After public comment from neighborhood residents and customers urging leniency and a “graceful ending,” Councilmember Greg Beier moved to deny the appeal and uphold the termination notice. Later, the council voted to waive the cannabis public-safety license fee and direct staff to develop a payment plan for outstanding taxes identified by the city. Staff said the Municipal Code currently does not authorize a payment plan for renewal of the safety license itself, but council’s direction waived the fee and authorized staff to pursue collection arrangements for tax liabilities.

Mayor Sue Beckmeyer and all council members voted to adopt the actions. The final motions leave Seaweed Holistics without a city public-safety license but with a reduced immediate licensing bill; the business must still resolve outstanding tax and other obligations under the payment plan that staff will implement.

In remarks during public comment, Anna Williams reiterated her request for a short, orderly period to sell inventory and transition staff if possible. City staff told the council a new cannabis activity permit and public-safety license would be required for any future cannabis operation at the location and would be subject to standard state and local licensing, background checks and possible Planning Commission review.","The Pacifica City Council denied an appeal from Seaweed Holistics over the expiration of its cannabis public-safety license, then directed staff to waive the store’s public-safety renewal fee and set a payment plan for outstanding taxes.","actionData","errors"]

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Pacifica council adopts tourism marketing district; lodging to pay 0.5% assessment starting July 1

Pacifica council upholds termination of Seaweed Holistics' cannabis permit, waives safety fee and orders payment plan for taxes