The Byron Nelson golf tournament is set to make a significant impact in McKinney this week, with a star-studded lineup featuring world-renowned golfers like Scottie Scheffler and Jordan Spieth. The tournament, which has been held since 1968 and relocated to McKinney a few years ago, is expected to draw considerable attention and boost local tourism.
This year, the tournament is not just about the golf; it marks the beginning of a $20 million renovation at TPC Craig Ranch, the tournament's venue. The course will undergo a complete overhaul starting next week, aiming to elevate it to one of the top five golf courses in Texas. This investment is anticipated to enhance the tournament's prestige and its partnership with CJ Cup, the primary sponsor.
The economic impact of the Byron Nelson tournament is substantial, with last year's event generating $80 million for the local community. Organizers are optimistic that as the tournament continues to grow in McKinney, this figure will increase, further supporting local businesses and tourism.
In addition to the golf, the tournament also serves a philanthropic purpose. Proceeds from the event benefit the Momentous Institute, which focuses on supporting children from low-income areas through education and mental health services. The institute has a proven track record, with graduates showing higher rates of high school and college completion compared to their peers.
As the tournament kicks off with practice rounds today and the main event running from Thursday to Sunday, local volunteers are gearing up to welcome thousands of guests, showcasing McKinney's hospitality and community spirit. The partnership between the tournament and Visit McKinney is highlighted as crucial for promoting the city and its offerings to visitors.