Mount Pleasant prepares for summer tourism with concert series and local promotions

Mount Pleasant is gearing up for an exciting summer of tourism and community events, as highlighted in the Village Board Meeting on April 28, 2025. The meeting showcased a comprehensive review of the village's tourism initiatives, marking a year since the launch of new strategies aimed at revitalizing local tourism.

Key developments include the anticipated rollout of an updated tourism website, set to go live in June, which aims to enhance the village's online presence. The village has partnered with the Racine County Economic and Development Company to produce a promotional video that will spotlight Mount Pleasant's attractions, including its parks and recreational offerings.

In a significant boost for local visibility, Mount Pleasant has also signed a collaboration agreement with Discover Wisconsin, a move that promises to elevate the village's profile in the state. A planning meeting with Discover Wisconsin is scheduled for next week, where further strategies will be discussed.

Adding to the excitement, the PBS show "Main Streets," hosted by John McGibbon, will feature Mount Pleasant in an upcoming series. Filming is set to begin the week following Memorial Day, with three local businesses—Putzmeisser's, Wells Brothers, and Georgia Portagex—selected as filming locations.

Community engagement is a priority, with a survey currently underway to gather feedback on local favorites and hidden gems. Early responses indicate strong community pride in the village's parks and popular dining spots, such as Wells Brothers.

The summer event lineup is also promising, featuring the "Sounds of Sunset" concert series, which kicks off on June 17 with the Stephen Hull Experience. Other acts include the Love Monkeys and Betsy Aide and the Well Known Strangers, culminating in an ABBA tribute concert on August 19. Additionally, the Tour of America's Dairyland will return, with Mount Pleasant hosting time trials for a national cycling competition.

As tourism trends shift, with more people opting for local experiences, the village is poised to attract visitors and residents alike with its vibrant summer offerings. The board anticipates strong attendance at events, reflecting a growing interest in community-centered activities.