The Minnesota Metropolitan Council is gearing up for significant construction on the Blue Line, emphasizing a comprehensive communication strategy to keep riders informed and supported throughout the project. During a recent meeting, officials outlined their plans to ensure that the community is well-prepared for the upcoming changes.

Central to this initiative is the launch of a dedicated project website, "renew the blue," which will serve as the primary hub for real-time updates, detailed information, and resources for both riders and local businesses. The website will also feature a newsletter sign-up option, allowing users to receive timely project updates directly.

To enhance awareness, the Council plans to utilize a variety of communication channels, including brochures, maps, and digital advertisements in multiple languages. These efforts aim to reach a broad audience, ensuring that all riders, including those from diverse backgrounds, have access to essential information about service changes.

Kevin Murray, who leads community engagement, emphasized the importance of proactive outreach. The Council will conduct surveys after each construction phase to gather feedback from riders and stakeholders, helping to refine their communication strategies as the project progresses toward its completion in 2026.

In addition to informing riders, the Council is committed to engaging with local businesses and residents directly affected by the construction. This will involve meetings, surveys, and the distribution of custom maps that outline detours and alternative transit options.

The timeline for these outreach efforts includes a focus on preparing the community from May through July, followed by a paid media campaign in August and September to reinforce key messages as construction approaches.

As the Metropolitan Council moves forward with this ambitious project, their commitment to clear and accessible communication reflects a dedication to serving the community's needs and ensuring a smooth transition during the construction period.