The recent Plan Commission meeting in West Allis, held on April 23, 2025, focused on the proposed establishment of a new recreational facility, The Pickler, at the former Dunham's Sporting Goods site located at 2550 South 108th Street. This initiative aims to capitalize on the growing popularity of pickleball, a sport that has seen a surge in participation across the country.

The Pickler will operate on a membership basis and is designed to include ten pickleball courts, an event space for private gatherings, a pro shop, and locker facilities. The project is part of a broader trend in recreational development, responding to increasing community interest in active lifestyle options. The conditional use permit discussed at the meeting is a crucial step in moving the project forward, allowing it to proceed to the Common Council for further approvals.

During the meeting, city staff highlighted the need for improvements to the existing landscaping, which has fallen into disrepair over time. The commission noted that any changes must align with a 1994 landscaping plan, addressing issues such as missing or dead plant species and the condition of the refuse area, which requires a replacement of damaged fencing. These enhancements are expected to improve the overall aesthetic and functionality of the site.

CJ Murray, representing The Pickler, expressed enthusiasm for the project, emphasizing its potential as a valuable addition to the West Allis community. With existing locations in Green Bay and ongoing construction in other areas, The Pickler aims to establish a strong presence in Wisconsin, contributing to local recreational options.

The commission recommended approval of the conditional use permit, contingent upon the submission of comprehensive landscaping and architectural plans in future meetings. This decision marks a significant step toward revitalizing the site and enhancing recreational opportunities in West Allis, reflecting the city's commitment to fostering community engagement through sports and leisure activities. As the project progresses, further discussions will be necessary to address the landscaping and design elements that will shape the facility's final appearance and functionality.