Gateway Crossing adjusts sign code for Chipotle and other developments

The Jasper Planning Commission convened on April 22, 2025, to discuss significant developments in the Gateway Crossing Shopping Center, particularly focusing on signage variances for new businesses, including a Chipotle restaurant. The meeting highlighted the ongoing challenges and considerations surrounding local sign ordinances, which are crucial for maintaining the aesthetic and functional integrity of commercial areas.

The primary agenda item was a request from Will Cobb, representing Gateway Crossing Adjustment LLC, for a variance to allow three signs for the Chipotle restaurant, exceeding the current limit of two. Cobb argued that the additional signage is essential for brand recognition and to align with corporate standards, which he claimed creates a hardship for the business. The proposed signs would comply with the overall square footage limitations set by the city, totaling 114 square feet, well within the 200 square foot maximum for wall signage.

However, city staff recommended denial of the variance request, citing that the criteria for hardship were not met. The commission discussed the implications of granting such a variance, noting that it could set a precedent for future requests from other businesses in the area. Despite the staff's recommendation, the commission ultimately voted to approve the request with a condition that the total sign area not exceed 200 square feet, reflecting a compromise between the applicant's needs and the city's regulatory framework.

In addition to the Chipotle discussion, the commission also reviewed a separate request from Cobb for another business in the same shopping center, seeking to increase the allowed signage from 200 to 235 square feet and to allow additional signs on multiple facades. This request also faced scrutiny regarding its alignment with existing sign ordinances and the potential impact on the shopping center's visual coherence.

The meeting underscored the ongoing evolution of Jasper's commercial landscape and the balancing act between fostering business growth and adhering to community standards. As the city prepares to amend its sign code, stakeholders are encouraged to provide input on potential changes, ensuring that the regulations reflect both the needs of businesses and the character of the community.

Looking ahead, the commission plans to hold further discussions on the sign code amendments, with a timeline for proposed changes expected within the next 90 days. This proactive approach aims to address the complexities of signage in a growing commercial environment while maintaining the integrity of Jasper's urban planning goals.