Concerns over a proposed digital billboard pilot program dominated the San Antonio Planning and Community Development Committee meeting on April 24, 2025. Community members voiced strong opposition, emphasizing that the initiative does not align with the city's cultural and aesthetic values.

John Hinojosa, a resident of District 7, urged committee members to reconsider the project, stating, "This project makes no sense," and highlighted the need for funding to support arts and culture instead. He pointed out that tourism contributes significantly to the local economy, and the focus should be on diversifying funding sources rather than relying on digital advertising.

Several speakers echoed Hinojosa's sentiments, expressing concerns about the potential negative impact of digital billboards on San Antonio's historic areas. Dr. Jimny Kennedy, a resident of District 1, raised questions about the financial implications of installing and potentially removing these billboards, emphasizing the need for transparency regarding costs.

Bianca Maldonado, another community advocate, highlighted that 71% of residents oppose the pilot program, calling for more public engagement and consideration of community feedback before moving forward. She stressed the importance of supporting tourism and the arts through alternative means rather than through intrusive digital signage.

The meeting underscored a clear message from the community: there is a strong desire to preserve the character of San Antonio while exploring innovative ways to enhance its cultural landscape. As discussions continue, the committee faces the challenge of balancing economic development with the preservation of the city's unique identity.