San Antonio residents voiced strong opposition during the Planning and Community Development Committee meeting on April 24, 2025, regarding a proposed pilot project for illuminated advertising on building facades. Community members expressed concerns about the impact of digital billboards on the city's historic character and natural environment.

Gretch and Rose, a resident, questioned the need for revisiting this issue a year after significant public disapproval. She highlighted the overwhelming presence of advertisements in both urban and rural settings, emphasizing a desire to preserve the aesthetic beauty of San Antonio's architecture rather than clutter it with commercial messages.

Kathleen Bailey, a member of the San Antonio Conservation Society, echoed these sentiments, arguing that the project would detract from the area's environmental integrity and the visual appeal of existing structures. She urged the committee to reject the proposal, citing the detrimental effects of excessive lighting on local wildlife and the community's heritage.

Another resident, John Hinojosa, raised questions about the financial aspects of the project, specifically why the city would receive only 10% of the revenue instead of a more substantial 20%. He criticized the selection process for the advertising company involved and questioned the necessity of digital billboards in a city known for its historical significance.

The meeting underscored a clear community sentiment against the proposed advertising initiative, with residents advocating for the preservation of San Antonio's unique character and environment. As discussions continue, the committee faces pressure to consider the voices of constituents who prioritize the city's heritage over commercial interests.