Roswell Council redefines economic development strategy and scorecard metrics

The Roswell City Council's recent meeting on April 15, 2025, highlighted significant advancements in the city's economic development strategy, aiming to enhance community engagement and transparency. A key focus was the refinement of the scope of work for the economic development strategy, which will now include regular updates and a scorecard to measure success. This initiative is designed to provide clear metrics on how new jobs and investments, such as the projected 150 jobs from PBS Aerospace, benefit the local economy.

Council members discussed the importance of effectively communicating these developments to residents, emphasizing that job creation not only boosts employment but also stimulates local businesses as new workers dine and shop in the area. The council plans to report back on these metrics in three months, ensuring that the community is informed about the economic impacts of these initiatives.

Another major topic was the successful negotiation for the public safety center, which resulted in an $11 million savings from the original listing price. This achievement underscores the city’s commitment to prudent financial management and strategic investments that benefit residents.

The council also addressed the need for a streamlined process for developers looking to engage with the city. Currently, inquiries come through multiple channels, which can create confusion. The city aims to clarify this process, making it easier for businesses to understand how to navigate development opportunities in Roswell.

In addition, discussions included the importance of maintaining clear communication about zoning regulations and ensuring that economic development aligns with community needs. The council recognized the necessity of balancing development with the preservation of residential areas, as highlighted by the map presentation showing designated zones for potential economic growth.

As Roswell moves forward with its economic development strategy, the council remains focused on fostering a collaborative environment that encourages investment while ensuring that the needs and concerns of residents are prioritized. The next steps will involve refining communication strategies and continuing to engage with the community to promote a thriving local economy.