The Longmont City Council meeting on April 8, 2025, spotlighted the proposed Tourism Improvement District (TID), a move aimed at boosting the local economy through enhanced tourism efforts. Council members and local business leaders emphasized the potential benefits of the TID, particularly in light of upcoming events like the Sundance Festival, which is expected to draw visitors to the area.

Mark Allman, general manager of Candlewood Suites, shared insights from his experience in Quincy, Illinois, where a similar TID led to significant economic growth. He highlighted how the initiative allowed local businesses to thrive by funding advertising and events, ultimately increasing hotel occupancy and visitor spending. “We saw results almost immediately,” Allman noted, underscoring the positive impact of targeted tourism funding.

Kimberly McKee, executive director of the Downtown Development Authority, echoed this sentiment, stating that tourism is increasingly vital for local businesses. She pointed out that Longmont's strategic location makes it an attractive destination, and the TID could help capitalize on this advantage. “It’s so important that we have new money into our economy,” McKee said, emphasizing the need for competitive tourism strategies.

Sarah Leonard, CEO of Visit Longmont, expressed gratitude for the council's support in discussing the TID, while Derek O'Brien, general manager of Home2 Suites, highlighted the potential for the TID to support local employees and businesses during off-peak seasons.

The council's discussions reflect a growing recognition of tourism's role in Longmont's economic landscape, with leaders optimistic about the TID's ability to enhance the city's appeal and support local commerce. As the council prepares to vote on the proposal, the community eagerly anticipates the potential benefits this initiative could bring.