Connecticut enforces stricter regulations on hemp product labeling and advertising

Connecticut's Senate Bill 970, introduced on April 9, 2025, aims to regulate the sale and marketing of hemp products within the state, addressing growing concerns over consumer safety and product transparency. The bill seeks to eliminate the presence of synthetic cannabinoids in hemp products and mandates clear labeling requirements to prevent misleading representations.

Key provisions of the bill include a prohibition on synthetic cannabinoids in any hemp product sold in Connecticut, ensuring that consumers are not exposed to potentially harmful substances. Additionally, the bill stipulates that manufacturers must avoid packaging and advertising that could confuse consumers, particularly by resembling cannabis products or implying higher THC concentrations than legally permitted.

One of the most significant aspects of Senate Bill 970 is its requirement for food, beverage, and oil products intended for human consumption to include a scannable code linked to an independent laboratory's certificate of analysis. This code must provide essential information, such as the product's name, manufacturer details, batch number, and cannabinoid concentrations. This transparency is expected to enhance consumer trust and safety.

The bill has sparked notable debates among lawmakers and industry stakeholders. Proponents argue that these regulations are crucial for protecting public health and ensuring that consumers are well-informed about the products they purchase. Critics, however, express concerns about the potential burden on small manufacturers and the hemp industry, fearing that stringent regulations could stifle innovation and market growth.

The implications of Senate Bill 970 extend beyond consumer safety; they also reflect a broader trend in state-level cannabis regulation as lawmakers seek to balance public health with industry interests. Experts suggest that if passed, the bill could set a precedent for other states grappling with similar issues, potentially influencing national standards for hemp product regulation.

As the legislative process unfolds, the future of Senate Bill 970 remains uncertain. However, its introduction marks a significant step toward establishing clearer guidelines for the hemp industry in Connecticut, with the potential to impact consumer safety and market practices significantly.