Connecticut Bill 1356 safeguards minors' online data against targeted advertising

On April 9, 2025, the Connecticut State Legislature introduced Senate Bill 1356, a significant piece of legislation aimed at enhancing the protection of minors in the digital landscape. This bill seeks to address growing concerns about the safety and privacy of children using online services, products, and features, particularly in light of increasing reports of data misuse and exploitation.

The primary purpose of Senate Bill 1356 is to impose stricter regulations on online service providers regarding the handling of minors' personal data. Key provisions of the bill include a requirement for these providers, referred to as "controllers," to exercise reasonable care to avoid any heightened risk of harm to minors. This includes a prohibition on processing minors' personal data for targeted advertising, sales, or profiling that could lead to significant legal or financial consequences, unless such processing is essential for the service being provided.

Notably, the bill establishes a rebuttable presumption that a controller has acted with reasonable care if they comply with existing data protection assessments. This aspect of the legislation aims to create a clearer framework for accountability while also encouraging compliance among service providers.

The introduction of Senate Bill 1356 has sparked notable debates among lawmakers and stakeholders. Proponents argue that the bill is a necessary step to safeguard children from potential online dangers, including exploitation and privacy violations. Critics, however, express concerns about the potential overreach of the legislation, fearing it may stifle innovation and limit access to educational resources that utilize online platforms.

The implications of this bill extend beyond mere regulatory compliance. Economically, it could reshape how tech companies design their services, potentially increasing operational costs as they adapt to new requirements. Socially, the bill reflects a growing recognition of the need to prioritize child safety in an increasingly digital world, aligning with broader movements advocating for children's rights and protections.

As the legislative process unfolds, the future of Senate Bill 1356 remains uncertain. Stakeholders are closely monitoring discussions for potential amendments and the overall direction of the bill. If passed, it could set a precedent for similar legislation in other states, further influencing the landscape of online safety for minors across the nation.