Connecticut mandates AI disclosure for consumer interaction starting in 2026

Connecticut's Senate Bill 2, introduced on April 9, 2025, aims to regulate the use of artificial intelligence (AI) systems in consumer interactions, marking a significant step in addressing the growing concerns surrounding AI transparency and consumer protection. The bill mandates that businesses disclose when consumers are interacting with AI systems, ensuring that users are aware of the technology behind their interactions.

Key provisions of the bill include a requirement for developers of AI systems to inform consumers about the nature of their interactions, effective from October 1, 2026. This disclosure is crucial for maintaining transparency, particularly as AI becomes increasingly integrated into everyday services. Additionally, the bill stipulates that any synthetic digital content generated by AI must be clearly marked as such, preventing potential misinformation and confusion among consumers.

The introduction of Senate Bill 2 has sparked notable debates among lawmakers and industry stakeholders. Proponents argue that the bill is essential for protecting consumer rights and fostering trust in AI technologies. They emphasize the importance of transparency in an era where AI systems can significantly influence decision-making processes. However, some opponents raise concerns about the potential burden on businesses, particularly smaller companies that may struggle to comply with the new regulations.

The bill's implications extend beyond consumer protection; it also reflects a broader trend in legislative efforts to regulate emerging technologies. Experts suggest that Connecticut's approach could serve as a model for other states considering similar regulations, potentially shaping the future landscape of AI governance in the United States.

As the bill progresses through the legislative process, its outcomes could have lasting effects on how AI technologies are developed and deployed, influencing both the economy and the social fabric of consumer interactions. The Connecticut State Legislature is expected to continue discussions on the bill, with potential amendments and further debates likely as stakeholders weigh in on its provisions.