Connecticut enacts new regulations for movie advertisement start times

On April 8, 2025, the Connecticut State Legislature introduced Substitute Bill No. 797, aimed at addressing consumer protection in the film industry. The bill mandates that advertisements for movies must include a disclaimer stating that the actual start time of the film may be ten or more minutes later than the time advertised. This provision seeks to mitigate consumer frustration and confusion regarding movie schedules, which has been a growing concern among moviegoers.

Key provisions of the bill include the requirement for all movie advertisements to clearly display this disclaimer. The Commissioner of Consumer Protection is empowered to adopt regulations to enforce these provisions, ensuring compliance across various media platforms. Violators of this regulation could face fines of up to $500 per infraction, a measure intended to encourage adherence and protect consumer rights.

The introduction of Senate Bill 797 has sparked discussions among legislators and stakeholders in the film industry. Proponents argue that the bill is a necessary step to enhance transparency and improve the overall experience for moviegoers. Critics, however, have raised concerns about the potential burden on advertisers and the feasibility of enforcing such regulations.

The bill's implications extend beyond consumer protection; it reflects a broader trend of increasing scrutiny on advertising practices in various industries. Experts suggest that if passed, this legislation could set a precedent for similar consumer protection measures in other sectors, potentially reshaping how businesses communicate with consumers.

As the legislative process unfolds, the bill will likely undergo further debates and amendments. Its future will depend on the balance between consumer advocacy and the interests of the film industry. The bill is scheduled to take effect on October 1, 2025, should it pass through the necessary legislative hurdles.