Eagle Crest seeks new staffing plan to boost summer operations and revenue

The Juneau City and Borough Assembly Finance Committee meeting on April 6, 2025, highlighted pressing concerns regarding the future of Eagle Crest Ski Area, emphasizing the need for increased staffing and funding to enhance operations and revenue generation.

During the meeting, committee members discussed the critical staffing shortages at Eagle Crest, noting that there are currently around 50 vacant positions, including essential roles such as instructors. The ski area operates with only 33 full-time equivalent positions, which is insufficient to meet operational demands and capitalize on potential revenue opportunities. The board has proposed adding 6.43 full-time equivalent positions and a 40% wage increase to address these challenges, aiming to bring salaries in line with industry standards and improve employee retention.

Committee members expressed the importance of telling the story of Eagle Crest to attract visitors and boost revenue. Anecdotes shared by attendees highlighted the positive experiences of visitors, who were impressed by the ski area despite challenging weather conditions. However, the current operational focus has left little room for marketing and expanding summer activities, which could further enhance revenue streams.

The discussion also touched on the need for creative solutions to increase revenue, such as hosting events and expanding summer operations. However, the committee acknowledged that without adequate staffing, these initiatives would be difficult to implement. The board is exploring various revenue-generating strategies, but the lack of personnel remains a significant barrier.

A notable point raised during the meeting was the ongoing debate about whether Eagle Crest should remain a publicly operated facility or transition to private management. Some members questioned the effectiveness of government oversight in running a ski area, suggesting that a private entity might be better equipped to handle the operational complexities and financial challenges. However, others defended the public model, emphasizing the community-oriented mission of Eagle Crest and the importance of maintaining its accessibility for local residents.

As the meeting concluded, the committee recognized the urgency of addressing these staffing and funding issues to ensure the long-term viability of Eagle Crest. The discussions underscored the need for a strategic approach to enhance operations, attract visitors, and ultimately secure the future of this beloved community resource. The assembly's next steps will be crucial in determining how to navigate these challenges and support the ski area's growth.