City administration proposes new communications division to enhance community engagement

The Juneau City and Borough Assembly Finance Committee meeting on April 6, 2025, spotlighted significant changes in the administration budget, particularly the establishment of a new communications division aimed at enhancing public engagement and information dissemination.

Key highlights included a proposed budget adjustment that introduces four new positions within the communications division, including a director, a communication specialist, a digital content specialist, and an engagement specialist. This restructuring aims to streamline communication efforts and improve community interaction, addressing a recognized need for better engagement on city projects. The budget request for this initiative stands at $250,000, which will also incorporate the existing public information officer role.

A notable concern raised during the meeting was the potential delay in the hazard mitigation planning process due to slowdowns at FEMA. This delay could jeopardize the city’s eligibility for critical federal funding, which is essential for disaster preparedness and infrastructure improvements. The committee acknowledged that many communities are facing similar challenges, emphasizing the urgency of addressing these vulnerabilities.

Additionally, the meeting touched on the necessity for a website redesign to improve user experience and accessibility. Current staffing levels for website maintenance were deemed adequate for technical needs, but there is a clear gap in content management that the new communications division aims to fill.

Overall, the proposed changes reflect a proactive approach by the Juneau City and Borough to enhance its communication strategies and ensure better service delivery to its residents. The committee is expected to continue discussions on these initiatives in upcoming meetings, with a focus on finalizing the budget and addressing the implications of the FEMA delays.