City Council explores diverse outreach strategies to enhance community engagement

Mountlake Terrace City Council is ramping up efforts to enhance community engagement and communication, as discussed in a recent special meeting on April 2, 2025. Council members emphasized the importance of adapting to changing societal needs and utilizing diverse platforms to reach residents effectively.

During the meeting, a council member highlighted that while the city’s quarterly newsletter remains a primary source of information for many residents, there is a growing focus on expanding outreach through social media channels. The city is now active on platforms like Blue Sky, YouTube, and Nextdoor, aiming to connect with citizens where they are most engaged. “We need to gauge where our citizens are getting their information and continue expanding our opportunities to reach out to them,” the council member stated.

The discussion also touched on the city’s commitment to diversity, equity, and inclusion. The council is working closely with various community groups, including faith leaders from diverse backgrounds, to foster better communication and engagement. Initiatives such as welcoming week and Juneteenth celebrations are part of the city’s strategy to connect with different communities.

In a related conversation, the topic of police vehicle design was raised, with concerns about the all-black police cars giving a "predatory feel." A council member suggested that more visually distinct vehicles could enhance the perception of transparency and approachability in policing. “It’s good to get feedback,” another member remarked, reflecting on the evolution of police car designs over the years.

As the city continues to refine its communication strategies and community outreach efforts, council members remain committed to ensuring that all residents feel informed and engaged. The meeting underscored a proactive approach to addressing community concerns and adapting to the needs of a diverse population.